Links build perhaps the second most important factor in SEO The the authority of a domain DA and its pages PA. Determination of the DA of a site The DA of a website represented by a number between and rests on two pillars one quantitative and the other qualitative to know the DA of your site use the appropriate SEO tools . The first counts how many links refer to a site while the second considers the DA of those who publish that link. An illustrative example the authority of a portal like CNN is very high. It is around the number . If one of your published news items contains a link to website A when Googles crawlers find that link they will say Oh CNN which has very high quality content is linking to A.



So the content of A must be equally exceptional. After this long preamble we are in a position to answer the question that gives rise to this article What does a backlink campaign C Level Contact List consist of It is a set of strategies applied over time to increase quality links to the pages of a site. The qualitative aspect Quality is not free. The first SEO practices in this area consisted of generating thousands of links on domains created in remote places for these purposes mainly China. Today both Google and its competitors are able to recognize this false link and campaigns of this type do not generate significant benefits.







On the contrary they could harm the level of authority. DA site can outweigh links from a low DA site. Currently effective backlink campaigns are focused on getting links to a website on quality sites and with related content. Strategies such as publishing articles with links to your site on wellreviewed blogs sponsoring bloggers to link to your pages and generating press releases in online newspapers are some of them. Points to consider before creating an effective backlink campaign First ensure that your site.